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Sheila Banser
Phone: 902.830.8757
Fax: 902.455.6738
E-mail: sheilabanser@royallepage.ca
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Seller's
Info
Listen
to What the Market is Telling You
As part
of your pricing strategy, your agent will put together a comparative market
analysis, which is a good indicator of what today's buyers are willing
to pay. It compares the market activity of homes similar to yours in your
neighbourhood:
Homes that have recently sold represent what buyers are willing to pay.
Homes currently listed for sale represent the price sellers hope to obtain.
Listings that have expired are generally overpriced or have been poorly
marketed.
Don't overprice your home
Some sellers believe that if they price their home high initially, they
can lower it later. Instead of making you more money, this strategy could
end up hurting you.
Early activity is key
As soon as a home comes on the market, agents and potential buyers sit
up and take notice. If it's overpriced, interested parties will quickly
lose interest. By the time the price drops, the majority of buyers are
lost. When a home has been for sale too long, buyers will be wary and
may reject the property.
Don't miss the right buyer
You may think that interested buyers can always make an offer, but if
your home is overpriced, potential buyers looking in a lower price range
will never see it. And those who can afford a home at your asking price
will soon recognize that they can get a better value elsewhere.
Don't run out of time
You may end up having to drop your price below market value if your home
doesn't sell initially. Price it right the first time, and you won't end
up having to sell it for less than it's worth.
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You
should have an offer within the first month of listing or your price is
too high!
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